Bite of Art

The Bite of Art project uses an international and participatory approach to deepen an innovative contemporary art model, called BITE, which ensures the financial sustainability of cultural operators in this field. This is achieved by using innovative management and marketing tools aimed at a young audience.

The project focuses on communication between cultural operators and young people, to encourage support for young artists, as well as innovation in the content that these operators offer to young audiences. The aim is to bring culture closer to young people, but also to bring young people’s vision of culture closer to them.

The main result of the project is the Contemporary Art Business Model Guide (CABM). Within this guide you can also find: Communication strategy, Step-by-step guide for the implementation of BITE content and BITE of Art web portal manual.

In addition to this Guide, the project gave the opportunity to young artists to exhibit in some of the most important museums of the participating countries, giving diffusion and support to their works. These exhibitions were also adapted to a new model that is more interactive with the public and that deepens the use of new technologies in art.